Following your site’s results
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Every three months, I’ll send you a report that will show you how your site is performing.
It’s absolutely necessary to follow up your website. The first part of the follow up starts after the planning, design and the programming of the content management system. Clients can then start to add content through the content management system. If any problems should arise at this stage, they can be straightened out before the site launch. It’s also possible to get a small workshop to get used to the system.
Even more important is the follow up after the launch. A site is a tool to reach goals. That’s why I’ll send you a free report every three months. This will show you how many visitors you have, which pages are popular and where visitors are clicking. We’ll use this to see if you are reaching the goals you set. The report will also include advice to further improve your site’s results.
A report is also an excellent time to have a chat about the site. Maybe your expectations for your site have changed. Or maybe you’ve got questions about new functions or pages.
The reports I create are based on Google Analytics. You get this analytics tool free with any defunkt.nu site. If you’d like to check the results more frequently, I’ll be more than happy to give you access to the live results.
You can get a whole lot of info from Google Analytics, but there are other tools that can give you even more details about your site’s performance. Examples are Clickdensity, Crazy Egg and Mint. If you’re interested in extra analytics tools, be sure to contact me.
You’ll only know how good your site is doing by checking it’s performance with an analytics tool. It’s really easy to get info on your site and it can only benefit from using it.
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